Privacy Policy

Last updated: 24/02/2026

Sean Mallin Performance (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data in accordance with UK GDPR and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use and protect your information when you use our website or apply for coaching.

Business Name: Sean Mallin Performance
Email: sean@smperformance.uk
Website: https://smperformance.uk/
Location: United Kingdom

If you have any questions about this policy, contact us at the email above.

We may collect the following personal information:

• Name
   
• Email address
   
• Phone number
   
• Date of birth
   
• Health and fitness information (if you apply for coaching)
   
• Payment information (processed securely via third-party payment providers)
   
• Website usage data (via cookies and analytics tools)
   

Health-related data is classified as sensitive personal data and is only collected with your consent for the purpose of providing coaching services.

We use your information to:

• Respond to enquiries
   
• Process coaching applications
   
• Deliver online coaching services
   
• Provide support and communication
   
• Process payments
   
• Improve our website and services
   
• Comply with legal obligations
   

We do not sell or rent your personal data to third parties.

We process your personal data under the following lawful bases:

• Consent (for health data and marketing communications)
   
• Contract (to deliver coaching services)
   
• Legitimate interests (to operate and improve our business)
   
• Legal obligation (where required by law)

Your data is stored securely using reputable third-party platforms (e.g. coaching software, email providers, payment processors).

We take reasonable technical and organisational measures to protect your data from unauthorised access, misuse or disclosure.

We may use third-party services including:

• Payment processors (e.g. Stripe, PayPal)
   
• Email marketing providers
   
• Coaching software platforms
   
• Website analytics tools (e.g. Google Analytics)
   

These providers process data in accordance with their own privacy policies.

We retain personal data only for as long as necessary to:

• Provide coaching services
   
• Meet legal and accounting obligations
   
• Resolve disputes
   

You may request deletion of your data at any time, subject to legal requirements.

You have the right to:

• Access your personal data
   
• Request correction of inaccurate data
   
• Request deletion of your data
   
• Restrict or object to processing
   
• Withdraw consent at any time
   
• Lodge a complaint with the Information Commissioner’s Office (ICO)
   

To exercise these rights, contact us via email.

Our website may use cookies to improve user experience and analyse website traffic.

You can control or disable cookies through your browser settings.

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.